WHAT IS BRAND VOICE? WRITING STYLES FOR YOUR TARGET CUSTOMER.

What is a brand voice for content writing?

A brand voice is like the personality of your brand, think of it like the accent of your brand communication. Just like people, brands can have different accents, like formal, friendly, professional, casual, and even humorous. To find the perfect accent for your brand, think about who you are talking to (your audience), what you stand for (your values) and the image you want to project (like a fancy suit or a casual t-shirt). Once you found the perfect accent, stick to it like glue! Use it everywhere, your website, social media, and all marketing materials. And don't worry if you change your accent over time, it's normal and it's called evolution.

Writing styles for content writing

Formal brand voice writing

A formal brand voice is characterised by its use of more professional language, a more serious tone, and a more reserved manner of communication. This type of brand voice is typically used in industries such as finance, law, and healthcare, where a sense of professionalism and authority is important.

When writing in a formal brand voice, it's important to use proper grammar, avoid slang and colloquial language, and use more technical or industry-specific terms when appropriate. Sentences should be clear and concise, and the overall tone should be serious and formal.

For example, in a formal brand voice, instead of saying "We're excited to help you" it would be "We are eager to assist you" or instead of "We're here to make things easy" it would be "We are here to simplify the process"

It's also important to remember that using a formal brand voice doesn't mean that the communication has to be dry or boring. It's possible to convey useful information in an interesting and engaging way while still maintaining a formal tone.

Friendly brand voice content writing

A friendly brand voice is characterised by its use of a more personal and conversational tone, as well as the use of language that is easy to understand. This type of brand voice is typically used in industries such as retail, hospitality, and consumer goods, where building a personal connection with the audience is important.

When writing in a friendly brand voice, it's important to use a more casual and approachable language. Avoid using jargon or technical terms, and instead use words and phrases that are easy to understand. You can use contractions, emojis and even first person point of view.

For example, in a friendly brand voice, instead of saying "The product is available for purchase" it would be "You can buy our product now!" or instead of "We apologise for the inconvenience" it would be "Sorry about that, we'll fix it asap!"

It's also important to remember that using a friendly brand voice doesn't mean that the communication has to be less professional. It's possible to convey useful information in a way that is approachable and relatable while still maintaining a high level of professionalism.

Professional brand voice content writing

A professional brand voice is characterised by its use of formal language, a neutral tone, and an objective manner of communication. This type of brand voice is typically used in industries such as business-to-business, technology, and consulting, where a sense of expertise and trustworthiness is important.

When writing in a professional brand voice, it's important to use proper grammar and punctuation, avoid overly casual or colloquial language, and use industry-specific terms when appropriate. Sentences should be clear and concise, and the overall tone should be neutral and objective.

For example, in a professional brand voice, instead of saying "Our product is the best" it would be "Our product has received positive feedback from industry experts" or instead of "We're so excited to work with you" it would be "We look forward to the opportunity to collaborate with you"

It's also important to remember that using a professional brand voice doesn't mean that the communication has to be dry or impersonal. It's possible to convey useful information in a way that is engaging and informative while still maintaining a professional tone.

Casual brand voice content writing

A casual brand voice is characterised by its use of informal language, a relaxed tone, and a conversational manner of communication. This type of brand voice is typically used in industries such as social media, lifestyle, and entertainment, where building a personal connection with the audience is important.

When writing in a casual brand voice, it's important to use a more relaxed and informal language. You can use contractions, colloquialism, emojis and even first person point of view. Avoid using jargon or technical terms, and instead use words and phrases that are easy to understand.

For example, in a casual brand voice, instead of saying "We are pleased to announce" it would be "Exciting news, we're announcing" or instead of "We apologise for the inconvenience" it would be "Sorry about that, we'll fix it asap!"

It's also important to remember that using a casual brand voice doesn't mean that the communication has to be unprofessional. It's possible to convey useful information in a way that is relatable and engaging while still maintaining a level of professionalism.

Humorous brand voice content writing

A humorous brand voice is characterised by its use of witty language, a playful tone, and a light-hearted manner of communication. This type of brand voice is typically used in industries such as food, fashion, and consumer goods, where building a connection with the audience through humor is important.

When writing in a humorous brand voice, it's important to use a playful and witty language. You can use puns, jokes, sarcasm, and irony. Avoid using offensive or insensitive language. The overall tone should be light-hearted and fun.

For example, in a humorous brand voice, instead of saying "Our product is top-notch" it would be "Our product is the crème de la crème" or instead of "We are sorry for the inconvenience" it would be "Oops, our bad. We'll fix it faster than you can say 'whoopsie daisy'"

It's also important to remember that using a humorous brand voice doesn't mean that the communication has to be less informative. It's possible to convey useful information in a way that is entertaining and engaging while still maintaining a level of professionalism. It's important to keep in mind that humour is subjective and it's important to test the humour before sending it out to a wide audience, to avoid any unwanted reactions.

Allow us to help you with your content writing style. Contact us today.

MATT JONES

Writer, Founder, Rocket Brand

Thank you so much for reading the Rocket Brand marketing blog. I hope you found useful tips and insights for your business. If you'd like to open a dialogue about what I can provide for you, please get in touch. I offer free consultations and treat all of my clients like family. Wishing you much prosperity and happiness.